Canada's Top Small & Medium Employers (2026) Magazine - Magazine - Page 53
CANADA’S TOP SMALL & MEDIUM EMPLOYERS (2026)
53
2,500
(max) bonuses for
course completion
2,500
charities helped
last year
700
staff volunteer
hours last year
6
paid volunteer
days per year
$
The team at ProServeIT Corporation come together for the annual gathering meeting.
That spirit even shows up in
the company’s two teddy bear
ambassadors, Hope and Hugo,
lighthearted reminders that technology doesn’t have to feel cold.
This approach shapes how
ProServeIT works with clients,
says Sugar. While the tech
industry often focuses on systems
and security, ProServeIT values
culture and hospitality alongside
technical skills. Sugar believes this
is key to building trust.
“There’s formal learning,
certifications, and technical
training,” he says. “But your best
training is curiosity. Real growth
happens when people care
enough to ask questions and
understand both the technology
and the client.”
For ProServeIT, says Sugar,
innovation is about adopting new
technologies in an environment
where people are encouraged to
explore and build careers around
them, and deliver them in a way
that feels human.
